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GRT Marketing

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The GRT Marketing Framework

The definition of marketing will differ depending on who you ask.  My definition of marketing is summed up in 3 words: Gain. Retain. Thrive.  Without customers there is no business so they must be our focus. To market well is to really understand them, serve them where they are, and make their experience so outstanding that they tell everyone they know.  Add in some operational efficiencies and your business thrives.

Below are specifics within the GRT Marketing Framework.  When we optimize these, we are building a great foundation that will feed into a happier business and ultimately, higher revenues and profits.

GAIN

RETAIN

THRIVE

What types of questions can an effective marketing strategy answer?! Take a look...

  • Gain

    How do I market my business? Who is my ideal client? How do I find my target audience? What are they searching for? How can I best reach them? How and how often should I communicate? What social media platform(s) should I be using? What should my messaging be? How do I promote my product or service? How do I advertise my business? How do I convert someone to become a customer once they show interest?

  • Retain

    How do I know if my customers are happy? How can I improve customer satisfaction? What can I do to improve customer loyalty? What can I do to increase referrals? How do I improve team morale? How do I reduce employee turnover? How do I retain our best talent?

  • Thrive

    How do I get my online reviews up and better? What data do I already have that can help me reduce costs and increase revenue? Based on my historical data, what trends can I expect and plan for? How can I better use my time and my talents' time? What is working well that I should be doing more of? What should I cut out that's not productive?

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Are we a good fit??

Who is the GRT Marketing Membership For?

Those who:

  • Are a little overwhelmed by all the marketing options out there and want a professional to help determine what exactly to focus on right now that will drive the business forward
  • Want to be successful, but don’t want to spend a ton of time and money to learn marketing
  • Aren’t ready to hire a full-time marketing leader
  • Are willing to implement recommended strategies
  • Like step-by-step plans that you can check off and do in your own time
  • Don’t want to be stuck in a long-term contract
  • Enjoy being in community with like-minded business owners

Who is the GRT Marketing Membership Not For?

Those who:

  • Don’t have the time or discipline to go through the blueprint
  • Enjoy driving their marketing strategy themselves
  • Already have a marketing strategist on staff
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Have a Question? Contact Me.
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